Maison Martin Margiela for H&M the full collection, event and the story behind it

ARTISTIC- almost like ARTWORKS are the pieces Maison Martin Margiela created for H&M.
 Just a glance through the collection  the presence of the WORK OF ART inspiration is more than visible from effortless chic men pieces sloppily painted in white to women jackets that look handwork piled with tiny pieces of leather that Margiela called "Car seat cover dress",  proposed in the form of a  jacket Margiela truly re-create a real damaged car seat cover. The last thing that truly re-calls the inspiration of the actual collection is the fact that the team decided to show the preview of the collection in an unusual way- performers and dancers shown the collection pieces performing instead of the usual fashion show with the runway MMM had 9 floors  an old building.
 
THE COLLECTION




The STORYLINE
- COLLECTION'S INSPO: handcrafted, manofactured look, artwork, minimal, futuristic, the game of the lenght and cut
-HIGHLIGHTS: suede, loose fit, leather, damaged, white, black, sand tones, natural colors
-PIECES TO BE SOLD OUT: car seat cover dress-jacket, suede beige jacket, loose light denim, Enlarged key ring necklace
-WHO'S THE FAN OF THE COLLECTION: from designers to bloggers- Elin Kling, Kanye West, Alexander Wang to models.
-AVIABLE FROM: November 15
-WHO WAS PRESENT AT THE EVENT: Kanye West, Sarah Jessica Parker, Alexander Wang, Julianne Moore, Mena Suvari, Helena Christensen, Chace Crawford
-PRICES WILL GO AROUND: from 10 euros or $12 to 230 euro or $300
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MENS






THE EVENT










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